Dec
18
How ‘Marley’ Won Over Purina for Partnership
Posted in: Uncategorized
CHICAGO (AdAge.com) — He's been called the world's worst dog, but Purina couldn't say no to Marley. Purina has, of course, been selling dog food for eons, and has passed on many canine-featuring flicks. But "Marley & Me," the film from 20th Century Fox starring Jennifer Aniston and Owen Wilson, has inspired the pet-food marketer to dig into its first major branded-entertainment play.
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