How Marketers Can Save Companies From 'Technical Debt'
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Technology has opened up new opportunities for marketers, and rapidly. It’s becoming ever easier to implement systems, drop in new applications and ship digital products. We’re benefiting from economies of scale and the democratization of technology.
But everything has a dark side. In the case of rapidly implemented technology, that dark side is what we can call “technical debt.” In some ways, technical debt resembles credit card debt, where you defer your financial responsibilities while you enjoy the now. It’s borrowing from the future, but the future arrives sooner or later, and usually with an expensive lesson.
Remember the Y2K “bug”? Panic arose when people realized that some programs were using two digits rather than four to represent the year. When the new millennium arrived, these dates would tick over to 00, not to 2000. People were preparing for complete technological disaster. The Y2K problem was a technical debt problem, but fortunately one that was “paid off” in time.
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