Apr
01
How Marketers Can Make Sure They Get the Rebates They're Owed
Posted in: Uncategorized
Providing cash for rebates and volume bonuses to companies that place media for marketers is nothing new.
Advertising agencies and media buyers have received rebates (sometimes called Agency Volume Bonuses or “AVB’s) from media outlets, e.g., television networks, print publications, etc., based upon the volume of media buys for decades.
The controversy is over who is entitled to receive those rebates and AVB’s — the agency or the marketer?
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