Jan
15
How Lynx Changed Cultural Notions About Men and Fragrance in China
Posted in: Uncategorized
Unilever had a conundrum when it came to the Chinese launch of Lynx, the body spray known in the U.S. as Axe. The problem wasn't persuading Chinese guys to select Lynx over a competitor but to choose it at all in a country where men have never been expected to smell good.
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