How Lyft Prepares for the Surge in Demand During South by Southwest

As droves of people arrive in Austin, Texas, for the music portion of South by Southwest, Lyft is gearing up for its biggest time of the year, when thousands of out-of-towners pile into cars. According to the ride-hailing app, Austin’s demand for rides triples during South by Southwest (which began on March 9 and runs…

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