May
30
How LiveRamp Intends to Woo Advertisers Now That the Cookie Is Starting to Crumble
Posted in: UncategorizedLiveRamp today announced the launch of Authenticated Traffic Solution, a method of online ad targeting that it claims lets publishers and supply-side platforms better monetize users without the need for the increasingly out-of-favor cookie-based tracking. Per LiveRamp, ATS provides targeting techniques based on publishers’ first-party authentications, which can then deliver enhanced addressability on cookie-less ad…
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