Sep
24
How Kleiner Perkins’ iFund Can Help Marketers Navigate Mobile Apps
Posted in: Uncategorized
NEW YORK (AdAge.com) — The iFund team at Kleiner Perkins Caufield & Byers has reviewed 3,300 ideas and invested in seven. That's because while there are a lot of fun, one-off ideas out there, very few have the combination of ingredients to become a long-term platform success, namely multiple revenue streams, the ability to go viral and wide appeal. IFund's Aileen Lee spoke to Ad Age after her panel at Wednesday's Apps for Brands Conference about how marketers can work with a firm like hers to better understand the apps space.
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