May
16
How Instagram Selfie Filters Could Ding Snap's Ad Business
Posted in: Uncategorized
“Instagram is a better place than Facebook for lenses,” the ad buyer, who spoke on condition of anonymity after working with Snapchat and Facebook on their ad experiments. “The way people use Instagram, it’s just more of a camera app.”
Stories, where users post short video clips to a running diary throughout the day, has taken off on Instagram, where it claims to have 200 million daily viewers for the feature.
Snapchat is focused on its 166 million users and their deep engagement with the app, spending on average more than 30 minutes there.
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