May
03
How IBM Made a Movie Out of 5,000 Atoms
Posted in: Uncategorized
Thanks to a recent campaign out of OgilvyNorth America, IBM’s scientists can now add another skillset to their resumes: animation. The brand just debuted what it bills to be “The World’s Smallest” film, about a boy named Adam and his pet atom — which, it turns out, was made entirely out of atoms.
Sure, everything is built from those basic bits of matter, but with the brainpower
of IBM researchers and a high-powered microscope, IBM literally zooms in on
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