Aug
04
How HSN and ‘Eat Pray Love’ Turn Content Into Commerce
Posted in: Uncategorized
While HSN's "Eat Pray Love" promotion is not the kind of sexy, original content program that generates a lot of attention as the next great example of branded content, it does offer some creative structural approaches for brands to start thinking about how they can take a page out of the entertainment playbook and use content to turn audience attention into commerce.
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