Dec
02
How Hallmark Channel Made Christmas the Most Lucrative Time of the Year
Posted in: UncategorizedA decade ago, as upstart Hallmark Channel struggled to make a name for itself in a cluttered cable landscape, the network decided on a bold move: turning its fledgling original Christmas movie output (the first of which aired in 2002, one year after the network launched) into a holiday event called Countdown to Christmas. Getting…
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