Jan
23
How Häagen-Dazs Aims to Return to Its Glory Days With BBH
Posted in: UncategorizedThe older we get, the more we look to reclaim our youth, and that is certainly true of luxury ice cream brand Haagen-Dazs, which aims to recapture past glories with the reappointment of BBH as its global lead creative agency. The agency originally worked with Haagen-Dazs in the 1990s, creating its first risque TV advertising…
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