Dec
15
How Great Works’ Absolut Work Won It Malibu Rum
Posted in: Uncategorized
CHICAGO (AdAge.com) — Having one's biggest client swallowed up by a larger competitor is taken as a bad omen at most shops, but occasionally that scenario can present a lucrative opportunity for an agency. Case in point: TYO-owned Great Works' new appointment as global digital agency of record for Malibu rum.
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