May
16
How Food Brand Cava’s Partnership With Emma Chamberlain Created a Best Seller
Posted in: UncategorizedEmma Chamberlain was making a charcuterie board in a TikTok video. It wouldn’t normally be of concern for Mediterranean fast casual chain Cava, until a tub of Cava spicy hummus entered the frame. Chamberlain’s snack was treasure for Cava, who seized on the opportunity to collaborate with the Gen Z superstar. “We as a group…
Post a Comment