How Food Brand Cava’s Partnership With Emma Chamberlain Created a Best Seller

Emma Chamberlain was making a charcuterie board in a TikTok video. It wouldn’t normally be of concern for Mediterranean fast casual chain Cava, until a tub of Cava spicy hummus entered the frame. Chamberlain’s snack was treasure for Cava, who seized on the opportunity to collaborate with the Gen Z superstar. “We as a group…

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