How Farmgirl Flowers Tweaks Its Facebook and Instagram Marketing for Valentine’s Day

Valentine’s Day is one of the biggest days of the year for florists, but it also causes them to drastically change their marketing tactics from how they approach the rest of the year. Kat Taylor, head of communications for direct-to-consumer ecommerce company Farmgirl Flowers, spoke with Adweek about how her company uses advertising tools from…

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