Hasta La Creative!

St. Patrick’s Day was a big opportunity for liquor companies hoping to connect with bartenders. A bartender, after all, is the quintessential influencer, and making that influencer feel special is smart marketing.

This year, rather than mailing thank-you cards to all the bars stocking its products, Jameson is using Facebook to send thank-you videos to individual bartenders.

To do so Jameson and its agency 360i took a list of bartenders who have attended the brand’s bartender events and ran 3-D video ads aimed specifically at those bartenders’ Facebook accounts through Facebook’s Custom Audiences ad-targeting tool, said Tim Murphy, VP-marketing at Jameson’s parent company Pernod Ricard USA.

Continue reading at AdAge.com