Dec
05
How Elf Cosmetics Created the Most Influential Campaign on TikTok
Posted in: UncategorizedWhen Elf Cosmetics first rolled out its hashtag challenge featuring an original song on TikTok, the brand was trying to test out the platform and see how its customers engaged with the company. In the end, there were more than 2 million videos created, with over 8 million streams across Spotify, a record deal and…
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