Mar
29
How E-Trade Will Grow Up Without Its Baby
Posted in: Uncategorized
The Facebook page post reads: “Change isn’t just for diapers. Time for me to move on.”
And with that, the E-Trade baby officially ends his five year run as spokeschild for the online trading company. There has been speculation that E-Trade would drop the tot since Ogilvy wrested the account from Grey last July. E-Trade isn’t explaining why it’s changing direction just yet.
“Our business has evolved from day trader to financial partner. To support this shift we have decided to create a new creative campaign. Stay tuned,” said spokeswoman Tracy Seidensticker.
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