How do you say Dilly Dilly in Spanish? Bud Light World Cup ad targets Hispanics


Another new Dilly Dilly spot that has nothing to do with the World Cup plugs Bud Light’s new orange-flavored line extension.

Both spots are by Wieden & Kennedy New York.

AB InBev holds an official FIFA World Cup sponsorship, allowing it to tag the Bud Light ad with the phrase “The FIFA World Cup Is Here.” Non-sponsors, like Draftkings, are using generic phrases in their marketing like “the world’s biggest international soccer tournament.” With the U.S. out of the Cup, sponsors are generally taking a cautious approach in the states, where ratings could be down. Coke, a major World Cup sponsor, is running a big campaign globally but still has not decided if it will run any TV ads in the U.S.

Continue reading at AdAge.com

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