Feb
05
How Did Skechers Afford That Super Bowl Buy?
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Skechers returned to the Super Bowl Sunday with a national ad featuring NFL Hall of Fame player Howie Long. Long highlighted the Manhattan Beach, Calif.-based footwear brand’s wide-fit shoes in a fairly forgettable ad that aired at the end of the first quarter.
“This is what I feel like when I wear regular shoescramped and uncomfortable,” laments Long, squashed between two other passengers on an airplane. After being upgraded, he explains that’s why he wears Skechers’ wide-fit shoes. “It’s like first class for your feet,” he says.
Viewers weren’t super impressed with the 15-second spot. And many wondered how the sneaker brand even had the moneyabout $5 million for a 30-second spot, according to expertsto afford a Super Bowl buy.
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