Hasta La Creative!

Dan Wieden remembers the moment in his life that he stopped being afraid of failure.

It was early in his career and he had tried for five years to get kicked out of Georgia-Pacific, the conservative paper-products company. When they finally obliged, he said he felt like his life had collapsed.

He recalls sitting in his car in the parking lot afterward, being ashamed that he had worked so hard to create problems in a company he wanted to leave because he didn’t have the guts to make that choice himself. He had two kids and one more on the way and thought, what have I done? “I felt worthless and professionally embarrassed,” he said.

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