May
01
How Cory Booker Saved Newark From Conan O’Brien Using Social Media
Posted in: Uncategorized
When Conan O’Brien became the latest comedian to take a shot at Newark a few years back, Mayor Cory Booker had more options to respond than his predecessors would have.
He looked up how many people watch “The Tonight Show,” where Mr. O’Brien was then the host, Mr. Booker said at the recent Ad Age Digital Conference. “My social media analytics are multiples of that in one week,” he said. “And so I said, ‘Wait a minute. I’m going to change the paradigm once and for all.'”
Hear Mr. Booker tell the story.
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