Apr 05

How Companies Like iHeartMedia Capitalize on Growing Female Podcast Listenership

Posted in: Uncategorized

Female podcast listeners are growing, thanks to changing, pandemic-induced consumptions habits. But diversifying audio listenership has always been part of the business plan for companies like iHeartMedia, which has seen an increase in new female listenership by 95% in the last two years and 85% for its overall audience. “This is not by accident, this…

Related posts:

  1. How Co-Broadcasting Emma Raducanu’s U.S. Open Victory Paid Off for Channel 4 and Amazon Prime British women’s tennis hit a generational peak when Emma Radacanu...
  2. As Publisher Travel Ad Spend Beats 2019 Levels, New Trends Emerge As travelers begin planning their long-overdue vacations, brands and publishers...
  3. ‘100 is the Minimum’—Axios Local Expands to 11 New Cities Axios Local is going bicoastal. The city-based network of free,...
  4. Bloomberg Media Hires NYT Vet to Oversee Combined Events Business The business news publisher Bloomberg Media has hired Jessica Flood...
Tags:
No Responses to “How Companies Like iHeartMedia Capitalize on Growing Female Podcast Listenership”

Post a Comment