Apr
22
How CMOs Will Spend the TV Upfronts
Posted in: Uncategorized
The network TV upfronts are an important time of year for top marketing executives. We asked five of them — Peter DeLuca, senior VP-brand and advertising, T-Mobile; Laura Henderson, associate director, U.S. media and communications, Mondelez International; Matt Jauchius, exec VP-CMO, Nationwide; Michele Schuh, media director, Old Navy; and Tim Sullivan VP-media, Wendy’s — how they will be spending the week.
What does your schedule look like during upfronts?
DELUCA: While I personally won’t be attending the upfronts, my team has a very aggressive schedule planned, and on average we typically attend 80% of the presentations.
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