May
13
How CMOs Can Make Sure Their Companies Are Customer-Obsessed
Posted in: Uncategorized
CMOs are charged with making their companies customer-obsessed — so they can win in an age where customers are highly empowered. But the irony is that many marketing shops themselves are not customer-obsessed.
And therein lies the first strategic priority for CMOs in both b-to-c and b-to-b markets: reorienting marketing as a prerequisite for making their companies customer-obsessed.
Marketers: It’s not all about you
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