Hasta La Creative!

In its first year, the two-day Health Lions festival generated only one Grand Prix — leaving the pharmaceutical category empty-handed — and a lot of conversation around how creativity in healthcare and pharmaceutical brands should be judged.

Dentsu won the top prize in the health and wellness category, the Grand Prix, for its “Mother Book.” But nobody took home a Grand Prix in Pharma, the other category. And some attendees felt like second-class citizens knowing that the “real” Cannes festival would only begin once Health Lions was done.

Should the Health Lions continue to be a separate festival from the main Cannes Lions? Should the competition somehow address the different regulations on pharmaceutical ads in different countries?

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