How Can Vine’s 6-Second Video Window Earn Big Bucks for Twitter?
Posted in: Uncategorized
With Twitter having landed its biggest ad deal yet with Starcom MediaVest Group, it’s no longer too early to begin wondering how the platform will make money with Vine, its hugely popular app that allows users to Tweet six-second videos.
Launched with a tailwind of media buzz, Vine skyrocketed to No. 1 on the Apple App Store. It’s the subject of numerous “how to” articles (including this one) for brands and users struggling with how to incorporate Vine’s functionality into their daily lives. All this in only three months.
Vine is interesting for advertising because it sits at the intersection of three areas of great potential — video, mobile and advertising. Vine could prove a huge win for Twitter if it can crack the mobile-advertising nut. The massive user base and traffic that Twitter and other social media have built and extended into the mobile sphere are already starting to threaten the early mobile-advertising pioneers.
Post a Comment