Feb
07
How Broadcasters Are Counterprogramming Against 18 Days of Winter Olympics Coverage
Posted in: UncategorizedIt’s one thing for a rival broadcaster to throw up the white flag the night of the Super Bowl–ABC, CBS and Fox all stuck to repeats on Sunday. But the strategy becomes much tougher when the major sports event a network is competing against stretches over 18 nights, as is the case with NBC’s coverage…
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