Oct
24
How Brands Should React to Gamergate: Don't
Posted in: Uncategorized
Here is the most crucial thing a marketer needs to know about so-called Gamergate.
“You cannot win. This is a lose-lose situation.”
That’s according to one advertiser who has been caught up in an ongoing fiasco that’s pitted various factions of gamers against one another, and against publishers and advertisers.
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