How Brands Can Outsmart the Mobile-App Rush
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The mobile ecosystem has given rise to some of the most innovative companies that the tech sector has ever seen. These platforms — Uber, Flipboard, RunKeeper and Square to name a few — touch every aspect of our lives from healthcare to transportation, entertainment and productivity at the office. It’s hard to imagine that Apple’s app store launched just six years ago. In such a short timeframe, some mobile apps have become a cornerstone of all of our lives. In fact, half of you are likely to be reading this article from a smartphone or tablet.
To build a successful app, you need to evolve your strategy past the “build it and they will come” mindset, and “growth hacking” will only take you so far. Instead, you need to develop a sustainable long-term strategy. Here are some things to consider:
Rising competition
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