How Brands Can Create Awareness in Streaming Video and DVR Programming
Posted in: Uncategorized
Brand advertising in TV is at a crossroads, right at the moment when traffic lights are changing. For TV networks, the investment in broadcast from brands is still strong. But brands are increasingly finding their audience elsewhere. Eyeballs are moving over to streaming services, which have been cropping up in droves as of late from the likes of NBC (TV Everywhere), CBS (All Access) and most recently HBO (HBO Now), across an assortment of devices. This change is generational, rapid and growing.
As viewers’ video content consumption habits shift and splinter across on-demand TV and DVRs, brands are increasingly questioning how to effectively create awareness within these emerging content formats. While traditional TV advertising isn’t going anywhere, companies will still need to refresh their brand marketing strategies to not only navigate this rapidly emerging new video content exchange, but to truly benefit from it.
To talk meaningfully about how brands can benefit, we need to consider what makes these newer forms of video consumption so appealing to viewers, and we need to offer solutions within the strengths of these newer formats. Broadly speaking, audiences are gravitating toward online video and DVR because these formats give them control, and because they allow the viewer to focus purely on the content.
Post a Comment