Oct 22

How Brands Can Avoid Letting Prejudices Ruin Brand Relevance

Posted in: Uncategorized

Preconception is misconception. That’s why today more than ever marketers need to treat consumers as a “segment of one.” The further we can get away from sweeping, ill-informed stereotypes, the closer we will get to consumers’ thoughts, feelings and, ultimately, the hard-earned dollars in their virtual wallets. I’ll spare you the lecture on social and…

Related posts:

  1. How to Become a Pro at Marketing in a Nascent Industry The newfound transparency in the once-illicit cannabis business creates instant...
  2. How the Advertising Landscape Will Continue to Evolve in 2019 Advertising has historically been powered by media. While this is...
  3. TV Convergence Will Create a More Lucrative Future for Athletes The NCAA’s recent ruling that allows student-athletes to generate income...
  4. DEI Has Been Politicized. But Politics Was Never the Point In 2023, NHL policy around sanctioned Pride jerseys was reconsidered...
Tags:
No Responses to “How Brands Can Avoid Letting Prejudices Ruin Brand Relevance”

Post a Comment