Aug
10
How Brands are Tapping Into Consumers’ Faces – and Brains
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Apple will reportedly enable users to unlock the upcoming iPhone 8 with their faces.
This type of facial recognition technology is also being used at airports to both improve the boarding process and to enhance security – at least allegedly.
But it can also help marketers determine consumers’ emotions. This burgeoning field includes startups like Affectiva…
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