Jul
13
How Brands Are Grappling With TikTok’s Comment Section
Posted in: UncategorizedSisters Niki and Ritika Shamdasani founded Sani, an Indian and South-Asian inspired fashion line, in 2017. The brand’s TikTok, which has over 120,000 followers and 2.9 million likes across its videos, has attracted a strong community on the app. When consumers want to ask questions, offer feedback or let the founders know when something about…
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