Jun
28
How ‘Boy and the Piano’ Broke All the Rules for a John Lewis Ad and Became a Classic
Posted in: UncategorizedCANNES, France–John Lewis holiday ads are known for their powerful, emotionally resonant storytelling. And while the most recent Christmas spot–“The Boy and the Piano,” a retrospective of Elton John’s life–certainly fits the bill, the concept wasn’t an immediate hit with the team behind it. In an interview with Adweek at the Cannes Lions, where “Boy…
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