Mar
06
How Bold Is Your Bathroom? Kohler Wants To Inspire a Remodel
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Kohler this week is launching its first new campaign since 2008, marking a return to its high-fashion aesthetic.
In previous campaigns, Kohler enlisted fashion photographers like David Lachappelle, who produced flashy, stylized work for the Wisconsin-based company. While it isn’t working with Mr. Lachappelle this time around, Kohler still wants to have its work stand out from competitors like Moen.
“The category can look very similar if we’re not out in front of it,” said Elizabeth Brady, senior VP-global brand management at Kohler. “My job is to make sure we’re on the forefront. Our advertising should be just as intriguing as our products are.”
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