Hasta La Creative!

When Coke launched its new global campaign last year, it paid close attention to sound, creating a new audio signature with vendor Deviant Ventures that combines audio of a bottle opening with “ahhhh” and the “Taste the Feeling” song verse.

“The sound of a brand sticks with people and becomes part of pop culture,” said Coca-Cola Group Director of Global Entertainment Marketing Joe Belliotti. He added that sounds “can endure longer than most other pieces of marketing. This gives brands a great opportunity as consumer attention turns to new ways of engaging with technology.” In a Tumblr post on the topic, Belliotti issued the following brand sound quiz. Can you name each brand? (*Answers at bottom of this post.)

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