Aug
18
How Big Is Esports Really? Nielsen Attempts to Figure It Out
Posted in: Uncategorized
Professional video gaming is the next big thing. How big that is, though, is hard to say. Some estimates pegged it as a $493 million industry in 2016, others said it was nearly twice as big. As for the audience, some say it’s 85% male, others say it’s 56% male. No one really knows.
Nielsen says it’s ready to figure it out. The audience-measurement company is introducing a new division, Nielsen Esports, to quantify the rapidly growing industry for teams, sponsors, advertisers and publishers.
“Nielsen knows sports, Nielsen knows games, and we obviously know audience,” says Nicole Pike, VP of Nielsen Games, who will co-lead the new division. “To us that’s the perfect confluence of expertise to enter esports.”
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