Aug 21

How Back-to-School Advertising Can Adapt to the Current Reality

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Key Insight: Back-to-school advertisers are relying on TV more heavily this year with ad share up to 33%. The back-to-school season is typically predictable in terms of both timing and product assortment. Not so in 2020. According to Brendan Witcher, vp and principal analyst at research firm Forrester, this environment brought on by the pandemic…

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