Jan
03
How Apple, KFC, Maserati Can Do Better in PR Crises in China
Posted in: Uncategorized
Foreign companies in China are in the cross hairs. Food quality scandals, allegations of bribery, product recalls, and other issues have arisen in quick succession, a reminder that multinationals doing business in China must be ready to respond to the unexpected, at any time. A few examples from 2013:
Chinese police charged GlaxoSmithKline with paying or facilitating payment of bribes to doctors and health officials to sell more of the pharmaceutical company’s products.
Chinese regulators forced Volkswagen to recall more than 384,000 vehicles after a state-sponsored TV program criticized VW for not acting more zealously to protect Chinese drivers from defective gearboxes in some of its models.
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