Aug
29
How an Act of Congress Killed the Biggest Beverage Trend of the 1980s
Posted in: Uncategorized“Wine coolers have come out of nowhere,” declared our columnist George Lazarus in September 1984, and the man was right. Odds are, anyone who remembers the Reagan Era also remembers sipping these cloyingly sweet blends of jug wine, carbonated water and juice. In issue after issue, Adweek, which is celebrating its 40th anniversary this year,…
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