Nov
19
How Allison Checchi Is Helping Boost YP's Bottom Line
Posted in: UncategorizedAllison Checchi is charged with increasing awareness of the former YellowPages.com, rebranded YP last year. Since being promoted to the CMO slot in January, Ms. Checchi is helping small businesses use YP’s tools to grow their businesses, including online advertising, search-engine marketing, list management and reputation monitoring.
Ms. Checchi was previously senior VP-value and yield management and business development at YP, which spun off from AT&T in 2012.
In the following interview, she discusses how marketing is helping to boost the company’s bottom line.
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