How Alibaba Raked in $5.7 Billion in 24 hours


Alibaba, the Chinese e-commerce giant, just worked some major magic: Its payment service, Alipay, logged $5.7 billion in sales in a single day on China’s annual Nov. 11 online shopping bonanza.

That’s a record-breaking figure — up 83% from last year. And it’s almost three times the sales of 2012’s Cyber Monday.

So how did the event known as 11/11 get so huge, so fast?

Continue reading at AdAge.com

No Responses to “How Alibaba Raked in $5.7 Billion in 24 hours”

Post a Comment