Hasta La Creative!

About five years ago, I sat at a bar with a guy I met at a conference who was a creative director at Grey Advertising. He looked into his beer and said, “If we’re going to continue to make our money by charging clients $2,000 a pop for banner resizes, agencies are fucked.”

The guy had a point. We’re now seeing evidence that more and more brands are starting in-house creative teams. Of course they are. Over the past five years a number of factors have led to this inevitability:

There has been massive financial pressure from a volatile economy. Corporations have responded to the financial crisis of 2008 by building up stockpiles of cash, deleveraging themselves and minimizing expenditure.

Continue reading at AdAge.com