Jul
25
How Advertisers Are Untangling the Programmatic Supply Chain
Posted in: UncategorizedUnder pressure to prove the value of their programmatic ad spend, advertisers are becoming increasingly selective in choosing their ad-tech partners. While the early phase of sorting the wheat from the chaff involved decoupling from fraudulent players, marketers are now adopting a more nuanced approach focused on financial transparency. The dawn of the ad-tech era…
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