Hasta La Creative!

From Madonna falling backward down a flight of stairs during her 2015 performance to singer Jarvis Cocker baring his bum at Michael Jackson live onstage in 1996, the Brit Awards have always sparked cultural conversation.

Run by the British Phonographic Industry, the awards are the U.K.’s more anarchic equivalent of the Grammys, attracting international talent to an event that was originally set up as a marketing tool to boost record sales in the post-Christmas lull.

The social media potential of the U.K. event, coming up on Feb. 22, is huge, but was ignored for years until a wake-up call in 2011, when Adele sang her hit “Someone Like You” accompanied by only a piano.

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