Jun
10
How a Yale Doctorate in Sociology Led to a Gig in Social Media
Posted in: Uncategorized
It all started with a paper on Jamie Lynn Marie Spears, Britney Spears’ younger sister. In 2007, entertainment rags were obsessed with her pregnancy at age 16. A few years later Elizabeth Breese, a grad school sociology major at Yale, aimed to evaluate the media coverage for a paper she’d publish.
“I was trying to make patterns; I was trying to understandwhat are the narratives that they situate her in?” The data categorization she came up with was far less-sophisticated than the algorithm-based systems Ms. Breese uses today as senior content and digital marketing strategist at social media analytics firm Crimson Hexagon.
“I was trying to detect those textual patterns mostly by myself with a highlighter,” she said.
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