Hasta La Creative!

EE, the U.K.’s biggest mobile network with 27 million customers, is aiming to introduce a whole new level of communication to Glastonbury, the world’s biggest music and arts festival, which has been running since 1970.

Instead of the intermittent phone signals, non-existent wi-fi and dead batteries normally associated with Glastonbury, EE is promising to keep all 180,000 festival-goers permanently online and charged up throughout the five-day event, to be held on a farm in the west of England this month.

As Glastonbury’s official technology partner, EE has created a 4G network on site, as well as in-car wifi, an instantly-rechargeable battery, and a special edition, low-price 4G handset. EE, formerly known as Everything Everywhere, is a U.K. joint venture between Deutsche Telekom and Orange, set up in 2010.

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