Hasta La Creative!

As CMO for Frito-Lay North America, Ram Krishnan oversees some of the biggest brands in the snack-food business, including Lay’s and Doritos. With those brands aggressively targeting millennials, Mr. Krishnan must stay on top of the latest digital trends, which is why he considers himself a “marketing technologist.”

But he warns against chasing the trend du jour: “We can’t let technology get in the way of humanizing what a brand stands for, or else we risk adding no value to consumers.”

So how does he do it? Ad Age recently caught up with him in an email interview in advance of his appearance at the upcoming Ad Age Digital Conference.

Continue reading at AdAge.com