Jul
26
How a Small Agency Can Land a Big Client Like Mondelez
Posted in: Uncategorized
Landing a big client can seem impossible when you’re a small agency. But companies like Mondelez International are always on the lookout for up-and-comers.
At Ad Age’s Small Agency Conference in Portland, Ore., Debra Giampoli, the agency scout for Mondelez, shared tips on how to get her attention. Here are some of her dos and don’ts:
Do have a story to tell. Make sure your shop has a compelling story about who you are and what you do. If you want to punch above your weight, have more than a capabilities deck to show.
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